Jolly Rebellion

Ideas that do good, done differently


We’re not here to make trouble.
We’re here to make ideas that work.

Jolly Rebellion is an integrated creative agency that has risen to do what marketers are crying out for.

To create authentic ideas, proven in purpose that truly pay back to brands, people and the world around them.

And we do it differently too.
How We Work

As you can imagine, we have a slightly
unconventional way of working.

Right from the outset we bring a team of people from advertising, PR, digital, experiential and production backgrounds to the table early with our clients.

We then pull in the right people to challenge us; be they opinionated customers, YouTubers, political leaders or experts in fashion, music or whoever is right for your brand. And we keep them involved, so we test and validate ideas along the way.

And once we’ve nailed the idea, the same team can evolve and deliver it across the right channels.

It’s a jolly good way of working.
Work We Do

We create strategies for brands
and newsworthy ideas.

From a TV campaign to social content to an event or a piece of IP. We target in the right way with the right channel.

In the past we have brought joy to London by sailing a giant rubber duck down the River Thames, helped Jamie Oliver talk kids into eating better and prevented youth violence through Facebook.

We’re now helping others get noticed...let’s see what we can do for you.

Frankie Oliver

Managing Director

Frankie co-founded Fever in 2010 and established it as a top 15 award-winning agency, delivering powerful integrated and PR campaigns for the likes of American Express, Bacardi Martini, BBC Worldwide, HTC, Phones 4u, Sony PlayStation, UKTV and Warner Bros. She is multi-award winning. In her award bag of bling sit wins and commendations for PR Week Campaign, New Agency and Technology Campaign of the Year and PRCA International Marketing Campaign and Agency of the Year.

IIa De Mello Kamath

Planning Director

IIa leads the agency's strategic output. She is one of the UK’s most awarded planners with over 16 years experience in developing brand and creative strategy for global, European and UK clients, as well as for the government, charities and start-ups. She’s worked on award-winning campaigns for cats, crime and credit as well as things that don’t begin with ‘c’. She started her career at Saatchi & Saatchi, was Board Director at AMVBBDO for 8 years, and was most recently Head of Planning at Brothers and Sisters.

Cathy Hutton

Creative Director

Cathy has been in the industry for over 15 years, and was recently named as one of Campaign’s Top 30 trailblazers.  She has worked as a Creative Director at Leo Burnett’s, Grey and most recently Karmarama. Cathy produces creative that moves seamlessly across relevant channels and has developed inventive, pioneering, successful work for Honda, CH4, Cancer Research and McDonalds. Her ideas not only fit with the marketing need but also win awards. She’s also made products that have sold off the shelves in Urban Outfitters. A passionate believer in simple creative ideas that work hard.

Hiot Shawl

Head of Digital

Hiot has worked across all aspects of digital marketing from strategy to social media, data analytics to media planning, communications planning to search and is responsible for ensuring the integration of digital across our output. With more than 11 years of experience, Hiot has led a wide range of campaigns from start-up clients to big well-known brands like Disney, DreamWorks, Camelot, Allianz, Converse, Monster and Vodafone. She is a tenacious problem solver and a firm believer that digital and technology should help and create authentic experiences.
Frankie Oliver managing director Bio
Ila De Mello Kamath planning director Bio
Cathy Hutton creative director Bio
Hiot Shawl head of digital Bio


Your goodwill for our Christmas font campaign has raised hundreds of pounds for our 3 chosen charities, who work hard for an equal society. We’ve had donations from all over, so thank you world.

As we’ve had a lot support for this campaign we’re going to keep it up for just a little while longer. Wishing you all a (Trump-free) new year. x

HOPE NOT HATE helps build communities that are inclusive and celebrates shared identities and are resilient to hate.

Measuring Anti-Muslim Attacks (MAMA) is a secure and reliable service that allows people from across England to report any form of Anti-Muslim abuse.

The Fawcett Society is the UK’s leading charity campaigning for gender equality and women’s rights.

New business

Got a project you’d like us to look at, then come and see us.

Who is with us

If you’ve got a little bit of rebellion in you and think you’ve got what it takes to join us, send us your work.

Jolly Rebellion HQ

95 Cromwell Road, SW7 4DL